Research

The origins of retail research at Massey University can be traced back to 1928 with the founding of then Massey Agricultural College. As part of scholarship into the distributive and marketing trades, retail studies has since played an integral part in building Massey’s longstanding and world-leading reputation in the areas of agriculture, agribusiness, and related fields. 

Massey strengths

RETAIL AND SERVICES MANAGEMENT

Currently within Massey Business School, the University has significant research strengths in retail marketing, strategy and internationalisation, services operations and management, retail structures and organisation, retail banking and finance, retail law, property, and the retail-tourism interface.

AGRIFOOD BUSINESS

Agrifood business comprises highly innovative and important industries that span the food value chain from molecule to mouth. Massey University’s integrated expertise positions us to play a key role in solving world issues like population expansion, pandemics, global warming, and food security. 

CONSUMER BEHAVIOUR

Massey University is also recognised for its leading research and expertise in the fields of consumer behaviour, as well as research into consumer and material cultures. The research spans the disciplinary domains of psychology, sociology, and cultural and social geography, and is undertaken by colleagues from across the University.

BUSINESS ANALYTICS

Massey University conducts world-leading research in the area of business analytics. This includes the evaluation of the effects of retail-related marketing activities (price, promotion, advertising, assortment, distribution, loyalty programmes) over time due to various factors (e.g. price wars, product harm crises, recessions).

HUMAN RESOURCE MANAGEMENT

Massey Business School also has considerable expertise in human resource management, with a particular focus on retail issues and problems. This is conducted within the Massey People, Organisation, Work and Employment Research (MPOWER) group.

health implications for retail

The broader social welfare implications of retail systems and managerial practices are a notable emphasis of the research conducted in the College of Health and College of Sciences.

LOGISTICS AND SUPPLY CHAIN IN RETAIL

There is also has a highly-regarded Logistics and Supply Chain group, located within the College of Sciences. The group's expertise is focused on the behavioural dimensions of industrial networks, supply chain collaborations, and performance.

DESIGN, BRANDING AND COMMUNICATIONS

The design aspects of retail environments (both structures and interiors), as well as branding and communications, is the focus of innovative and cutting-edge research both within Massey Business School and Massey's College of Creative Arts.

Contact

Centre for Advanced Retail Studies (CARS), Massey Business School, Albany, Private Bag 102904, North Shore, Auckland 0745, New Zealand

0800 2 RETAIL (0800 2 738245)

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